Cora Harrington (a.k.a. the Lingerie Addict), the author of In Intimate Detail: How to Choose, Wear, and Love Lingerie, says that if you want something you can easily find at your local department store, Natori’s Girl Briefs are her favorite “mainstream” underwear (we heard about Harrington’s more obscure picks, too, which are further down this list). “They’re cute. They’re comfy. The Pima cotton means they’re supersoft,” she explains. “Nordstrom includes them in their annual anniversary sale, and my secret tip is to buy discontinued colorways … after all, no one cares what color your underwear is!” Dolley Frearson, co-founder and creative director of High Fashion Home, is another fan of the Natori Girl Briefs. “For everyday underwear, I need it to feel comfortable and breathable,” she says. “I also need it to appear smooth, and not pinch my skin in any place or ride up.” For Frearson, the Natori briefs check all of those boxes. “They will eventually replace almost all of your underwear in your drawer,” she promises.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
It’s easier than ever to find your sexy, whether you’re dressing for yourself or someone else. The latest sexy lingerie available at Bare Necessities is full of your favorite styles from sexy bras, panties and stockings to classics like babydolls and chemises. In addition to all your favorite hot lingerie styles, we also carry the sexiest colors for every style, from bondage-inspired, black lingerie to delicate, white lingerie.
Shopping for underwear may seem like a necessary evil: it's something you know you have to do, but with so many styles and fabrics to choose from it can feel overwhelming (to say the least). You need to find something that feels comfortable, stays in place, isn't visible under clothes, and won't break the bank. And most importantly, it needs to be hygienic.
Lena Dunham told us that she loves “a slightly baggy, but fun underpant,” and called out these Joe Boxer string bikinis as ones that fit the bill. “Joe Boxer was cool and hip when I was 12, and now it’s a Kmart property. Leaving aside the ethical implications of that, I fucking love the underwear,” Dunham says. She told us she orders the bikinis in a large to get her preferred loose fit. “A medium might be more supportive of my butt, but this gives me a little tail,” she says. “A six-pack of three solids and three patterns for me is the perfect balance.”
Model and actress Hari Nef told us that a nude, no-show panty is a must for shoots, where you never know what they’ll put you in. “If it’s a white sheer dress, and you’re in your Hello Kitty underwear, that’s not the look,” she says. Victoria’s Secret No Show “disappear underneath whatever you’re wearing,” according to Nef. “You can wear a body-con dress, and it’s fine. And it’s also not a thong, at least not the way we traditionally think of them. I hate those.”
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