Of particular controversy is the retail by several outlets, including Abercrombie & Fitch, Argos and Etam, of thongs for children as young as seven, due to their previous association with nude or erotic dancers. This controversy spawned a great deal of attention for Abercrombie, including a chain letter that received wide circulation.[39] Media attention was drawn to the phenomenon when a British primary head teacher voiced concerns that pupils as young as 10 were wearing thong underwear to school.[40]

Viewed from the front, the thong typically resembles a bikini bottom, but at the back the material is reduced to a minimum. Thongs are almost always designed to cover the genitals, anus and perineum and leave part or most of the buttocks uncovered. The back of the garment typically consists of a thin waistband and a thin strip of material, designed to be worn between the buttocks, that connects the middle of the waistband with the bottom front of the garment.[1] It is also used as a descriptive term in other types of garment, such as a bodysuit, bodystocking, leotard or one-piece swimsuit in the context "thong backed".


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In the 1990s, the thong began to gain wider acceptance and popularity in the United States as underwear (and, to a lesser extent, as swimwear), especially with women, but also men. In the US and Europe, the wearing of thongs by men was once mainly limited to the dance belt, the posing pouch for bodybuilders and the realm of male strippers. Men's thongs are now more widely available and commonly worn as day-to-day underwear or swimwear, with major retailers such as Kmart[15] and popular fashion brands such as Calvin Klein selling men's thongs.[16] Thongs are not marketed as strongly to men as they are to women; however, in Europe, thongs have been commonplace for many more years both as underwear and swimwear.
“A good high-waisted moment can make your butt look like it’s starring in its own ’90s Calvin Klein commercial,” according to former Strategist writer and current Self editor Lori Keong, who says this high-rise Everlane pair will do the trick. “These slide right up to your navel, hug but don’t squeeze your midrange, and don’t lose their shape or bunch up around your hips during the day,” she says. “They flatter your waist and hug your curves, but don’t pinch at the waistline like other elastic briefs or ride up.” They pass the VPL test, too. “You’d have to be really squinting to detect any VPL,” Keong says.
For something a little more colorful, take a note from Harrington, who says her “favorite underwear brand of all time is Egretta Garzetta.” She told us that because of a nerve condition, her everyday underwear has to be made from natural fibers, and the brand’s cotton and viscose briefs have been an “absolute godsend.” And although the price is higher than, say, a pair from the Gap, the quality of these is also very high, according to Harrington. “Seriously, this is the highest-quality underwear I own,” she says. “I first purchased from this brand back in 2014, and my underwear is still holding up and looking great; no fraying, no holes, just pure cotton softness.”
“A good high-waisted moment can make your butt look like it’s starring in its own ’90s Calvin Klein commercial,” according to former Strategist writer and current Self editor Lori Keong, who says this high-rise Everlane pair will do the trick. “These slide right up to your navel, hug but don’t squeeze your midrange, and don’t lose their shape or bunch up around your hips during the day,” she says. “They flatter your waist and hug your curves, but don’t pinch at the waistline like other elastic briefs or ride up.” They pass the VPL test, too. “You’d have to be really squinting to detect any VPL,” Keong says.
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Model and actress Hari Nef told us that a nude, no-show panty is a must for shoots, where you never know what they’ll put you in. “If it’s a white sheer dress, and you’re in your Hello Kitty underwear, that’s not the look,” she says. Victoria’s Secret No Show “disappear underneath whatever you’re wearing,” according to Nef. “You can wear a body-con dress, and it’s fine. And it’s also not a thong, at least not the way we traditionally think of them. I hate those.”

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