The G-string style consists of an elastic string (also a narrow piece of cloth, leather, or plastic) that connects the front/pouch and the waistband at back, worn as swimwear or underwear mostly by women, but also by men. Since the mid-1920s, strippers and exotic dancers in the West have been referring to the style of thongs they wore for their performances as G-strings.

In the 2000s, some people wore thongs with low-cut hipsters and deliberately exposed them over the top of their trousers, producing an effect popularly known as a whale tail. This led to many thong designs intended to be worn in this manner, which were adorned with jewels and motifs on the back. In the early-2000s, thongs made up 31% of the women's underwear market.[14] However, in the late-2000s, the exposure of a thong above one's trousers became less popular and the trend turned to the wearing of lower-riding thongs that hardly show above trousers, except when bending or twisting.

Lena Dunham told us that she loves “a slightly baggy, but fun underpant,” and called out these Joe Boxer string bikinis as ones that fit the bill. “Joe Boxer was cool and hip when I was 12, and now it’s a Kmart property. Leaving aside the ethical implications of that, I fucking love the underwear,” Dunham says. She told us she orders the bikinis in a large to get her preferred loose fit. “A medium might be more supportive of my butt, but this gives me a little tail,” she says. “A six-pack of three solids and three patterns for me is the perfect balance.”

As thongs pass between the buttocks and, in women, may be in close contact with the anus and labia, concerns have been raised that they may become damp and act as a conduit for germ transfer, increasing the probability that the wearer may develop urinary tract infections, such as cystitis.[29][30][31] However, research suggests that wearing thong underwear does not have a statistically significant effect on the occurrence of bacterial vaginosis[32] or yeast infection.[33]


^ Armytage, Marcus (October 31, 2011). "Diary: Warwick racecourse stage remembrance day for gentleman George Mernagh". The Daily Telegraph. London. Archived from the original on January 1, 2012. Retrieved October 31, 2013. It is one of the curiosities of racing that, to a man, jockeys go out to ride wearing that most feminine of undergarments; ladies nylon tights.
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^ Armytage, Marcus (October 31, 2011). "Diary: Warwick racecourse stage remembrance day for gentleman George Mernagh". The Daily Telegraph. London. Archived from the original on January 1, 2012. Retrieved October 31, 2013. It is one of the curiosities of racing that, to a man, jockeys go out to ride wearing that most feminine of undergarments; ladies nylon tights.
Market research in 2011 placed the number of French women who wear thongs as their preferred underwear style at 25%, down by 5% from 2008.[17][18] By 2016, sales of thongs in the UK were on the decline with Marks & Spencer, a major UK lingerie retailer, reporting that they made up fewer than 10% of knickers sold.[14] Many reasons exist as to why people may choose to wear thong underwear or swimwear, such as prevention of visible panty lines,[19] prevention of underwear "riding up" so one need not pull at one's underwear in public, comfort, fashion consciousness including the feeling of being more adult,[14] and minimization of tan lines.[20]
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Banish visible panty lines while staying true to your personal style with these thongs for women. From sexy to simple, our tangas and thongs allow you to choose what style and look you want. From minimal coverage (so you can wear that sexy new dress) to lingerie-inspired lace thongs, our selection of thongs has everything you need for any outfit or occasion.
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