Thongs were initially thought to be uncomfortable by the masses because when a woman went to put it on, she pulled it up as if she were putting on a brief. Thongs were designed to rest on the hips. So, naturally, women sensed the discomfort of the thong being too high in the crotch. However, most thong manufacturers have jumped on the band wagon and lengthened the rise of thongs. Eventually, most women came back, tried on a thong again, and found them more comfortable. Today, with low-rise pants on the market, thongs come in both high-rise and low-rise styles.
Understand what wearing a thong feels like. One of the many concerns by non-thong wearers is - isn’t it uncomfortable? Although the idea of fabric being slid up your butt sounds mostly like a bad wedgie, most thong-wearers agree that the initial discomfort is overcome almost immediately. Thongs are often considered one of the most comfortable styles of panties, especially g-strings, because there is so little fabric to become bunched up, loose, saggy, or uncomfortable in any way.
Hosiery, also referred to as legwear, describes garments worn directly on the feet and legs. The term originated as the collective term for products of which a maker or seller is termed a hosier; and those products are also known generically as hose. The term is also used for all types of knitted fabric, and its thickness and weight is defined by denier or opacity. Lower denier measurements of 5 to 15 describe a hose which may be sheer in appearance, whereas styles of 40 and above are dense, with little to no light able to come through on 100 denier items.
Market research in 2011 placed the number of French women who wear thongs as their preferred underwear style at 25%, down by 5% from 2008. By 2016, sales of thongs in the UK were on the decline with Marks & Spencer, a major UK lingerie retailer, reporting that they made up fewer than 10% of knickers sold. Many reasons exist as to why people may choose to wear thong underwear or swimwear, such as prevention of visible panty lines, prevention of underwear "riding up" so one need not pull at one's underwear in public, comfort, fashion consciousness including the feeling of being more adult, and minimization of tan lines.
Model and actress Hari Nef told us that a nude, no-show panty is a must for shoots, where you never know what they’ll put you in. “If it’s a white sheer dress, and you’re in your Hello Kitty underwear, that’s not the look,” she says. Victoria’s Secret No Show “disappear underneath whatever you’re wearing,” according to Nef. “You can wear a body-con dress, and it’s fine. And it’s also not a thong, at least not the way we traditionally think of them. I hate those.”