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^ Jump up to: a b Petrecca, Laura (January 1, 2007). "Hope for sagging pantyhose sales?". USA Today. Archived from the original on November 2, 2012. Pantyhose can feel like a tourniquet, and once a pair gets a snag, it usually has to be tossed. Going without discomfort costing from a few dollars to more than $40 a pair was a trend many women were happy to embrace.
Market research in 2011 placed the number of French women who wear thongs as their preferred underwear style at 25%, down by 5% from 2008.[17][18] By 2016, sales of thongs in the UK were on the decline with Marks & Spencer, a major UK lingerie retailer, reporting that they made up fewer than 10% of knickers sold.[14] Many reasons exist as to why people may choose to wear thong underwear or swimwear, such as prevention of visible panty lines,[19] prevention of underwear "riding up" so one need not pull at one's underwear in public, comfort, fashion consciousness including the feeling of being more adult,[14] and minimization of tan lines.[20]
Up until this time, there was little reason for women outside show business to wear "panty hose", as the longer hemlines allowed for the use of over-the-knee stockings secured with a garter belt. Nonetheless, during the 1960s, improved textile manufacturing processes made pantyhose increasingly more affordable, while man-made textiles such as spandex (or elastane) made them more comfortable and durable. The advent of the fashionable miniskirt, which exposed the legs to well above the knee, made pantyhose a necessity to many women. In 1970, U.S. sales of pantyhose exceeded stockings for the first time, and it has remained so ever since.[8] Pantyhose became a wardrobe staple throughout the 1970s and 1980s.
The thong, like its probable predecessor the loincloth, is believed to be one of the earliest forms of human clothing and is also thought to have been worn mostly or exclusively by men. It is thought the thong was probably originally developed to protect, support, or hide the male genitals. The loincloth is probably the earliest form of clothing used by mankind, having originated in the warmer climates of sub-Saharan Africa where clothing was first worn nearly 75,000 years ago. Many tribal peoples, such as some of the Khoisan people of southern Africa, wore thongs for many centuries. Much like the Japanese fundoshi, these early garments were made with the male genitalia in mind.

Many languages borrow the English word string to refer to this type of underwear, usually without the G. Another common name is tanga (or sometimes string tanga), especially in the German Tanga. A frequent metaphor, especially in Brazil, is dental floss; in Brazil a thong is called fio dental (Portuguese for dental floss); in English, the term "Butt floss" is sometimes used. In Lithuanian it is "siaurikės" ("narrows"), in Italian "perizoma" or "tanga", in Turkish "ipli külot" ("stringed underpants"), and in Bulgarian as "prashka" (прашка), which means a slingshot. In Israel the thong, mostly the G-string, is called Khutini (חוטיני), from the word Khut, which means String. Similarly, in Iran, it is called "Shortbandi" (شورت بندی) in which "short" (from English: Shorts) means "briefs" and "bandi" means "with a string". A Puerto Rican Spanish slang term, used by Reggaeton artists, is gistro. Australians often colloquially refer to the G-string as a g-banger or simply banger.
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Viewed from the front, the thong typically resembles a bikini bottom, but at the back the material is reduced to a minimum. Thongs are almost always designed to cover the genitals, anus and perineum and leave part or most of the buttocks uncovered. The back of the garment typically consists of a thin waistband and a thin strip of material, designed to be worn between the buttocks, that connects the middle of the waistband with the bottom front of the garment.[1] It is also used as a descriptive term in other types of garment, such as a bodysuit, bodystocking, leotard or one-piece swimsuit in the context "thong backed".
Of particular controversy is the retail by several outlets, including Abercrombie & Fitch, Argos and Etam, of thongs for children as young as seven, due to their previous association with nude or erotic dancers. This controversy spawned a great deal of attention for Abercrombie, including a chain letter that received wide circulation.[39] Media attention was drawn to the phenomenon when a British primary head teacher voiced concerns that pupils as young as 10 were wearing thong underwear to school.[40]
A fundoshi is the traditional Japanese undergarment for adult males, made from a length of cotton. Before World War II, the fundoshi was the main form of underwear for Japanese adult males. However, it fell out of use quickly after the war with the introduction of new underwear to the Japanese market, such as briefs and trunks. Nowadays, the fundoshi is mainly used not as underwear but as festival (matsuri) clothing at Hadaka Matsuri or, sometimes, as swimwear.
It might be awkward, but this is our last chance, so please don't scroll past this. This Tuesday we humbly ask you to defend Wikipedia's independence. Our 2019 fundraiser will be over very soon. 98% of our readers don't give; they look the other way. If you are an exceptional reader who already donated, we sincerely thank you. If all our readers donated just $2.75 today, Wikipedia could thrive for years. Most people donate because Wikipedia is so useful. If Wikipedia gave you $2.75 worth of knowledge this year, take a minute to secure its future with a gift to the Wikimedia Endowment. Show the volunteers who bring you reliable, neutral information that their work matters. Thank you.

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