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Attitudes toward the wearing of g-strings vary geographically and across societies, as is usual with highly revealing clothing. Prior to its entrance into mainstream fashion, g-strings were primarily worn by exotic dancers. In the modern Western world, g-strings are more commonly marketed towards females but are worn by both sexes. During the 1980s, thongs were worn on stage by pop stars such as Cher and Madonna. By the late-1980s, the style (for females) had made its way into most of the Western world; thong underwear became more popular through the 1990s due to TV shows such as: Baywatch, where numerous females were recorded wearing thong swimsuits.
C-string: As narrow as a G-string, but without the supporting "string" around the wearer's hips/panty line, leaving just a sideways C shaped piece between the legs. This is held in place firmly by a flexible internal frame. Since there is no material around the waist, the C-string completely eliminates the panty lines which thongs and other underwear create. C-strings are also designed for use as beachwear, which reduces the tan lines that would have been left by the side straps of even a G or V-String.
Luisana Mendoza de Roccia, co-founder of Maisonette, calls the brand Negative Underwear her “no-fuss underwear solution.” She says all of the styles are sleek and lay smoothly on the body, and that she can feel confident that they’ll stay in place during the day. “For the daytime, I’ll go for the cotton briefs, and for evening affairs where I want to feel a bit more luxe, I’ll pull out the silky briefs,” de Roccia told us. “Plus they’re made by women for women, so you can’t go wrong.”
“A good high-waisted moment can make your butt look like it’s starring in its own ’90s Calvin Klein commercial,” according to former Strategist writer and current Self editor Lori Keong, who says this high-rise Everlane pair will do the trick. “These slide right up to your navel, hug but don’t squeeze your midrange, and don’t lose their shape or bunch up around your hips during the day,” she says. “They flatter your waist and hug your curves, but don’t pinch at the waistline like other elastic briefs or ride up.” They pass the VPL test, too. “You’d have to be really squinting to detect any VPL,” Keong says.
Beautiful legwear from Hanes, L'eggs & Maidenform provides a finishing touch to your outfits. Our famous L'eggs & Hanes pantyhose brands are still bestsellers and today those hosiery brands also offer tights, knee high socks, thigh high socks, footless styles and shaping hosiery as well as control top and sheer or reinforced toes. Count on our brands for the latest technology in run-resistance, wicking and temperature control. “I love a good high-waist; they bring me back to Christy Turlington days,” says Christina Viviani, cofounder of the Great Eros. Viviani notes that despite its comfort factor, sometimes high-waisted underwear can be unflattering. Marieyat’s thongs are no such thing, though: “The aesthetic is beautiful, and the cuts are really flattering and unconventional,” Viviani says of the brand. “In my store in Williamsburg, we also sell a style called the Canova ’90s Overt cut like a ’90s bikini with an overt, in a fine Italian sporty mesh, that makes a woman look long.”
Three women we talked to named underwear from newly launched brand The KiT as their current favorite. Created by stylists Jamie Mizrahi and Simone Harouche — who, as the Cut notes, have plenty of experience working with undergarments that fit seamlessly beneath outfits — the brand offers bras, bodysuits, pasties, bandage tape, and eight kinds of underwear that come in neutral shades. Maisonette co-founder Sylvana Ward Durrett is one fan of the brand. “From the seamless briefs to the adhesive thongs, each style is like true magic where I don’t have to worry about underwear lines,” she says. “I also love the high-waisted styles that smooth everything out and often opt for these when I’m wearing a slim-fitting dress or skirt.” On the whole, Durrett says that underwear from The KiT is lightweight and has a barely-there feeling. Morgan Hutchinson, founder of clothing line BURU, says that she’s become a “fast fan” of the brand since its launch as well. She particularly likes The KiT’s seamless thongs. “The high-rise is awesome for mum-tum,” she says. And, as the Cut reports, the fact that the underwear is designed by stylists who have to pay attention to what shows and doesn’t show under a garment is a big plus. Nell Diamond, founder of Hill House Home, agrees, saying she loves that The KiT was created by stylists because it means she worries less about whether her underwear will show under a dress or if her bra is the wrong shape. “The KiT’s styles have really simplified things for me,” Diamond says. “Plus, their lightest shade is pale enough even for a ghost like me (my nickname in middle school was Casper.”)
Our incredible selection allows women to stock up on hosiery for all of their needs. For the power suit woman, we have luxurious yet durable pantyhose that fit like a second skin. Satisfying the fashionista is easy with our printed and textured tights that look great with the latest trends. For women who want their hosiery to act as their shapewear, we have the latest in shaping and control top styles. Let’s not forget sexy lace stockings and embellished pairs special occasions like date nights and weddings.
While sales of traditional styles did not recover, the 2000s saw the rise of other specific styles. Fishnet hose, patterns and colors, opaque tights, low-rise pantyhose, footless shapewear, and pantyhose for men (playfully referred to as "mantyhose") all experienced increased sales. In the 2010s, an increasing popularity for form-fitting opaque leggings paired with casual dress (and even some officewear) supplanted the fashion role previously held by pantyhose, although pantyhose remain popular as pair of formalwear.
A dance belt is a type of thong designed to be used in the same manner as an athletic supporter, but for male dancers (especially in ballet). Its purpose is to protect and support the dancer during dance activities without being seen through outer garments, such as tights, leotards, gym leggings or shorts. Thongs tend to offer better support for the male anatomy than do other underwear styles (as well as eliminating contact between the genitals and inner thighs) and is one of the reasons why men and boys may choose to wear them.
For something a little more colorful, take a note from Harrington, who says her “favorite underwear brand of all time is Egretta Garzetta.” She told us that because of a nerve condition, her everyday underwear has to be made from natural fibers, and the brand’s cotton and viscose briefs have been an “absolute godsend.” And although the price is higher than, say, a pair from the Gap, the quality of these is also very high, according to Harrington. “Seriously, this is the highest-quality underwear I own,” she says. “I first purchased from this brand back in 2014, and my underwear is still holding up and looking great; no fraying, no holes, just pure cotton softness.”
There is no shortage of underwear options, either. There is a fit for every need and mood. If you require a thong for an unforgiving skirt, boyshorts for lounging around at home or cheeky panties for your jeans, they are all available. Like bras, panties are sold in solid colors. They are also sold with lace, floral patterns and strappy details. Sometimes a plain pair of panties is best. Other times, you may want to be adventurous, cute or sexy. The good news is that there are panties for all occasions.